Track and trace with PackVerifi
Track and trace technology makes sure that brand name owners can track their items throughout the supply chain and, among other things, safeguard their shipments versus counterfeiting. To do this, item coding and marking is necessary for supplying traceability information that is shown on product packaging.
It’s approximated that 64% of all fake products are sold at genuine retail outlets, which counterfeiting is among the fastest growing economic criminal activities of modern-day times. Ravaging health and security threats, counterfeit items cheapen bottom lines and business credibilities, impede investment, fund terrorism, and cost hundreds of thousands of individuals their incomes every year.
So how do FMCG producers efficiently safeguard their consumers and brand names? Pyrotec PackVerifi provides a cloud-based brand protection track and trace service that helps organisations battle item counterfeiting while supporting traceability throughout the supply chain.
Notably, Pyrotec PackVerifi helps brand owners and consumers to target counterfeiting when and where it occurs. Customers merely use a mobile phone to scan a QR (quick response) code on a product, or they can send out an SMS with the code’s corresponding numbers.
Pyrotec PackVerifi software analyses the credibility of the code and after that right away sends out a response back to the customer to confirm whether the product is fake. For brand managers, a basic analytics control panel reveals where and when counterfeiting is happening. Read more about Identification Solutions.
Pyrotec PackVerifi software application is easy to incorporate into workflows using a safe login, and a protected printer is authorised to access special QR codes that are then printed onto security labels or directly onto product packaging.
Key functions include highly-secure automated code generation that uniquely determines each item; real-time consumer messaging that validates authenticity; real-time analytics that identify and find counterfeiting activity by utilizing an easily-configured guidelines engine; and an easy-access service website for brand supervisors, supply chain partners and consumers.
Pyrotec PackVerifi’s service abilities consist of item identification and serialisation; item traceability; supply chain exposure and tracking; and an opportunity for direct engagement with consumers, supply chain partners, customer clearance representatives and private investigators to open hidden insights relating to brand name perception, illicit supply chain activities and supply chain efficiency.
To learn about Pyrotec PackVerifi’s low Total Cost of Ownership and how simple it is to roll out and incorporate, visit www.pyrotec.co.za
