Be a Good Samaritan with Article Writing
One of the most valuable things that any business could possess is good will because with good will, the customers of a business are likely to return and continue making purchases. Consumers do show loyalty when shopping and it is this loyalty that could see your business stride forward and continue to be a success for many years to come. Such a valuable commodity doesn’t come easily though and building good will is something that can take a lot of hard work and a lot of time.
The good news is that although you cannot create good will for your company overnight, there are things that you can do to increase the rate at which your good will develops. One of the best ways to generate goodwill with somebody is to help them and one way to help people is to create articles that they find useful.
Solve a Problem
Many people turn to the internet to find help with a problem they have. It could be something from how to remove stains, to how to charm the girl next door.
If you help somebody to solve a problem then they will appreciate it, remember it and your good will is on the rise already. ‘How to’ articles are one of the best ways to help somebody with a problem because they give a step by step walkthrough of what needs to be done.
Remember to keep your instructions as simple as you can and include helpful images where possible so everything is easy to understand.
This method is also a double-edged sword because if you are smart about it, your product could be the answer to solving the problem. Not only do you generate good will by helping somebody, you also generate a sale therefore increasing your revenue. Even just a single article can be a lot of benefit to you so make sure that your article is of good quality for greater effect.
Keeping People Up to Date
Articles are also a great way to keep your client base up to date with changes in available products and new technologies, which again will be of help to them.
If your prospects do find your updates of use then they could continue to read your articles in the future, and hopefully share your article with others. When your article is shared then a link to your site will find itself in more locations on the net, and your website will find itself higher up in the search engine results which in turn means that more people will find their way to your site.
Again, such an article also raises the possibility of directly encouraging somebody to buy from you, another example of how offering a little help could make a positive influence on your coffers.
Help Your Customers Navigate Your Website
Another way that you can help your prospects and generate good will is one that is often missed yet is one of the most important. Many businesses build websites that have all the whistles and bells yet are actually quite difficult to find your way around. Help your visitors to find what they are looking for.
Label everything clearly and don’t have things tucked away where they are difficult to find. An easy to navigate website will make it easier for people to buy from you, and also encourage them to come back and visit you again in the future.
Article marketing is one of the most effective forms of internet marketing there is and is an opportunity that should not be missed. Remember to help your readers as much as you possibly can and in return you will generate good will for your business that can help drive you forward in the coming years.
Effective article writing can help your business to attract new customers that will form part of a loyal customer base that will be with you for many years.
Advanced help in Article Writing Services
Thank you for reading this interesting article about article writing. This write-up was brought to you by freelance copywriter – Copyandco.co.za . Copyandco is a freelance copywriting agency located in Cape Town, South Africa. Copyandco provides various other copywriting services including proofreading and editing services, creating optimised content services, blog and article writing services, press release writing services and writing optimised product descriptions.